Double vALUE coUPON pROGRAM
In 2011, City Green partnered with The Wholesome Wave Foundation to start New Jersey’s first statewide Double Value Coupon Program (DVCP). In 2015, the DVCP was launched at the Montclair Farmers’ Market through a partnership with City Green's Garden State Good Food Network (GSGFN) and funding through Partners for Health Foundation.
The DVCP is a nutrition incentive program aimed to help make farm-fresh fruits and vegetables more affordable to those in need of financial assistance. For every $1 that the eligible shopper spends at the Montclair Farmers’ Market, the DVCP matches $1 for $1 in "Good Food Bucks" (up to $20) to purchase fruits and vegetables. The DVCP allows our market to provide incentives for SNAP (Supplemental Nutrition Assistance Program), WIC Farmers Market Nutrition Program Vouchers, and Senior Farmers Market Nutrition Program Vouchers.
Note: All eligible SNAP, WIC, and Senior shoppers must first visit our Market Manager's table before shopping to collect their incentive dollars (“Good Food Bucks”) to spend on fruits and vegetables.
supporting Our Seniors
The Senior Farmers Market Nutrition Program (SFMNP) provides low-income seniors with vouchers for the purchase of locally-grown, fresh fruits and vegetables at authorized farmers markets. Beginning in 2016, the Essex County Division on Aging began distributing Senior FMNP vouchers at the Montclair Farmers' Market. Participating seniors receive $25 in the form of $5 checks that can be redeemed at our market during our summer season (July - November).
LOCAL EMERGENCY FOOD PROGRAMS
For many years, several of our farmers (Circle Brook Farm, Matarazzo Farms, Tree-Lious Orchards, & Vacchiano Farm) donated excess produce to local emergency food programs* at the end of each market day. This volunteer-led program was originally developed with the United Way of Northern NJ.
From 2010 to 2016, car loads with multiple-thousands of pounds of produce were collected from the farmers on Saturdays and transported to the program sites. Volunteer, Pamela Arian, and support from Montclair State University's AmeriCorps program and the Unitarian Universalist Congregation of Montclair turned donations into meals for those in need.
With support from local volunteers and collaboration with anti-hunger organizations, we hope to continue these efforts in the years ahead. Our deepest gratitude and appreciation goes out to all of our past, current, and future food justice warriors!
First Seventh-Day Adventist Church, The Salvation Army, and Toni's Kitchen